NARUTO MYTHOS - Launch campaign - Influence

We supported Naruto Mythos TCG in the launch of its trading card game through a structured marketing plan, including a Europe-wide influencer campaign.

The campaign is organized into two complementary phases:

1️⃣ First phase: product seeding

Implementation of a product distribution strategy in two separate waves, with at least one video content piece per creator for each shipment.

• Definition of marketing objectives and identification of the priority target audience.
• Selection and qualification of content creators to activate.
• Design of campaign briefs and booklets.
• Outreach, logistical coordination, and shipment of products to selected creators.
• Performance analysis and preparation of a detailed report.

2️⃣ Second phase: Paid Campaign

We designed and managed an international influencer campaign built entirely around a self-funded model:

• Activation of influential content creators across France, Germany, Spain, and the United Kingdom
• Deployment of game discovery campaigns through video content and Twitch activations
• Creation of a dedicated e-commerce website accessible exclusively through partner creators’ links
• Full management of the operation: talent coordination, logistics, product shipping, and after-sales support
• Development of a business model allowing the entire campaign to be fully financed through generated sales

The system was built around a sustainable model:

• The brand supplied the products dedicated to the campaign
• Creators produced sponsored content and live activations
• Revenue generated through the online store was used to compensate creators (fixed + performance-based compensation)
• Remaining profits covered operational costs and were redistributed to the brand