NARUTO MYTHOS - Launch campaign - Influence
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Execution of an influencer marketing campaign for the launch of NARUTO MYTHOS TCG
What is Naruto Mythos TCG?
Naruto Mythos TCG is the new official trading card game set in the Naruto universe, which will be available in France and Europe starting March 13, 2026.
What were our tasks?
We supported Naruto Mythos TCG in the launch of its trading card game through a structured marketing plan, including a Europe-wide influencer campaign.
The campaign is organized into two complementary phases:
First phase: product seeding
Implementation of a product distribution strategy in two separate waves, with at least one video content piece per creator for each shipment.
- Definition of marketing objectives and identification of the priority target audience.
- Selection and qualification of content creators to activate.
- Design of campaign briefs and booklets.
- Outreach, logistical coordination, and shipment of products to selected creators.
- Performance analysis and preparation of a detailed report.
Second phase: In progress 🤫
More information coming very soon. ⌛
Key takeaways
- 76 creators activated across Europe (40 FR, 12 UK, 12 ES, 12 DE).
- 90+ videos published from the first seeding wave.
- 500,000+ views generated, a particularly significant performance for the launch of a new license.
Need visibility?
Do you want to grow your TCG but aren’t sure which communication channels would be best? Let’s discuss it during a call.
Check out some examples of videos created for the campaign!
Orochi Jidai (FR)
Spielverderber (DE)
Guardián Celta (ES)
Click on the content creator’s photo to view their video on Naruto Mythos.