Japan Touch - Communication
Overall management of Japan Touch’s communication
What is Japan Touch?
Japan Touch is a 100% Japanese pop culture festival held every year in Lyon.
What were our missions?
We support Japan Touch across several aspects of its communication and event management:
- Social media management (Instagram, Facebook)
- Website updates and maintenance
- Design and production of all event communication materials, both digital and print (ticketing, posters, maps, signage, outdoor advertising, merchandising, etc.)
- On-site presence to manage real-time social media content and handle video coverage of the event
Key takeaways
- More than fifty types of assets created to support the event
- A consistent overall identity maintained across all communication materials
- Multi-format production (print, digital, on-site) delivered within tight event-driven deadlines