Naruto Mythos TCG – Cannes International Games Festival 2026
Creation of a booth for Naruto Mythos TCG - Cannes International Games Festival 2026
What is Naruto Mythos TCG?
Naruto Mythos TCG is the new official trading card game set in the Naruto universe, which will be available in France and Europe starting March 13, 2026.
What were our tasks?
We supported Naruto Mythos TCG in the design, management, and activation of its booth at the Cannes International Games Festival, aiming to structure its presence at the event and maximize visibility among both industry professionals and the general public.
Booth Design & Identity
- Creation of communication materials and visual branding for the booth
- Design of the space with a dual purpose: a professional area and a space for the general public
Operational Management & Logistics
- Full coordination of booth-related logistics
- Installation, on-site management, and dismantling of the exhibition space
Professional Engagement
- Organization of a dedicated B2B meeting area
- Presentation of the game to shops, distributors, and other industry stakeholders
- Discussions around the license and distribution opportunities
Public Engagement
- Welcoming visitors and presenting the Naruto Mythos TCG game
- Interaction with players and collectors interested in the license
Commercial Activation & Product Launch
- Organization of an exclusive pre-sale of the French edition of the license
- Distribution of exclusive promotional cards to prepare for the official game release on March 13, 2026
Communication & Content
- Management of Naruto Mythos TCG’s social media before, during, and after the event
- Creation of content to highlight the brand’s presence and engage the community
Key takeaways
- Promotional cards sold out every morning despite daily restocks, demonstrating the strong excitement generated around the game.
- Over 100,000 visitors attended the Cannes International Games Festival, including several thousand who discovered the Naruto Mythos TCG booth.
