RAZER – Spring 2025 Seeding Campaign
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Execution of a seeding campaign for RAZER
Who is the client?
Razer is a globally renowned brand in the gaming peripherals industry and in laptops designed specifically for gamers.
What were our missions?
We supported Razer in executing a seeding campaign dedicated to its console product range by mobilizing a network of micro-influencers across Europe (DE, ES, FR, IT):
- Precise target definition: Identifying priority audiences to maximize campaign relevance.
- Creator identification and selection: Choosing and validating content creators most aligned with the products and campaign objectives.
- Creative and operational briefing: Developing a clear brief for the creators.
- Direct outreach: Contacting creators or their agents directly.
- Campaign monitoring: Providing personalized support to talents and validating deliverables.
- Comprehensive reporting: Producing a full report at the end of the campaign.
Key Takeaways
- Over 150 creators identified and qualified.
- 35 talents activated in the campaign.
- 50 video contents published.
- Over 600,000 views generated across all publications.
Discover some examples of videos produced for the campaign!
Click on the image of the video you’re interested in to watch it.